Alumini Relay
A Microsoft Garage app that connects alumni communities — enabling engagement, collaboration, and continuous growth.
Role
Animator
Sector
App Promotion
Year
2023
This video was created specifically for the IIT Roorkee alumni network, showcasing how the app enables students and graduates to reconnect, collaborate, and grow together.
The Challenge
The challenge was to communicate a tech-driven product (Alumni Relay) in a way that felt personal, emotional, and human.
We wanted the video to do more than list features — it had to trigger nostalgia and make viewers instantly relate to their IIT Roorkee days.
So, we had two storytelling goals:
1️⃣ Emotion – Spark a connection through familiar visuals of the IIT Roorkee campus.
2️⃣ Clarity – Clearly explain how the app helps build and strengthen alumni connections.
